Carlson will be spearheading the sales and marketing department to help achieve the companies' product, research and commercial growth opportunities through data-first strategy and customer service excellence programmes.

According to JCDecaux, her background and experience will strengthen the businesses sales and marketing growth plans, complementing the renewed leadership. She will aim to successfully implement diverse research and sales strategies, gearing the business to take advantage of various market opportunities.

Carlson is an outdoor advertising specialist with over 11 years of experience in media strategy and sales in the advertising industry. She held several sales and media leadership roles; noteworthy is the head of OOH at GroupM & Publicis Media Group.

She was responsible for new business development, planning and media strategy for key accounts, servicing over 25 leading local and global consumer brands. 

Kirsty enjoyed individual industry accolades from AMASA and was recognised for her management skills by the WPP group, where she completed several leadership programmes and played an integral role in the launch of ROAD as part of the advisory panel to the OMC.

While at GroupM, Kirsty worked on a number of inclusivity initiatives, positively impacting representation within the outdoor advertising industry.

Sebastian Musendo, MD for JCDecaux South Africa, says, "We are delighted Carlson has joined the team; she is a seasoned leader in media strategy and data-driven campaign management. She has dedicated her career to studying consumer behaviour, turning actionable insights into integrated marketing plans that create more effective and efficient campaigns for a broad range of brands and consumers."

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