"The strong values on which RMB was built drive our business, as does our constant pursuit of innovation," says RMB chief marketing officer Alison Badenhorst.

"Grey shares a similar value set, with a passion for creativity and commerciality. It brings diverse capabilities that will energise and bring to life our brand promise of 'Traditional Values. Innovative Ideas'," adds Badenhorst.

"The Grey team is thrilled to be working with this iconic brand. We share the same ambition around the role creativity and innovation play in driving growth for the RMB brand and business," says Paul Jackson, Grey Africa's chief executive officer.

"As we learned more about the RMB culture, values and collaborative spirit, it became clear that RMB was different from other corporate and investment banks. We can't wait to get started," Jackson concludes.

For more information, visit www.grey.com. You can also follow Grey Advertising Africa on Facebook, Twitter or on Instagram.