Subramoney is already head of Flow's media and social media training division and this promotion means that she will now sit on the agency's management team, with leadership of the multi-award-winning social media team added to her portfolio.

During her seven-year tenure at Flow, Subramoney has collaborated with colleagues on the Flow team to conceptualise and execute award-winning campaigns for clients such as the US State Department, the Bill & Melinda Gates Foundation, Maropeng and Heartlines.

Before joining Flow, Subramoney was a broadcast journalist for the SABC and East Coast Radio. She has since grown her repertoire into being a leading social media strategist.

“Thrishni is the perfect fit for this role, having acted as a social media authority within Flow for some years already, and we are excited to see the new heights that our social media team will now reach under her guidance,” says Tara Turkington, CEO of Flow Communications.

“We are very grateful that Flow is thriving, despite the difficult economic times. Our agility and our expertise in technology, digital marketing and social media have allowed us to grow our staff complement from just over 50 at the start of 2020 to 65-plus full-time staff in 2022. With this internal growth and expansion of our client base, which includes an increase of our market share internationally, it became necessary to have an expert managing our social media team – which was previously integrated with our content team.”

Subramoney says, “I am very excited about this new role and am looking forward to working with Flow’s clients in this new capacity. What sets Flow’s social media approach apart is that, at its most effective, it’s a powerful collaboration between our great clients and the Flow team.

“My focus will be on helping our team keep on top of trends, develop more creative strategies and deliver high-quality service to the many wonderful people and organisations we’re privileged to work with.”

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