The Nedbank IMC has 1 300 delegates from 14 countries around the world watching the live virtual conference. It has been acclaimed as a highlight for the marketing industry and also a necessary platform for marketing in Africa.

According to the IMC, the 2022 delegates can expect a hard-hitting, straight-talking event ignited by a host of international and local marketing trail-blazers.

CEO of the Nedbank IMC Dale Hefer says that 2021's speakers illuminated the need for marketing to be real and in touch with its customers.

"Today's customers are a blend of informed, street-smart and critical; they know what they want. On Friday, 29 July we plan on unpacking and interrogating the relevance of marketing," says Hefer. 

Since its launch in 2019, the Nedbank IMC has become known for its no sales pitch, one stream, one day format and its specialist speakers. The conference aims to present the business case for marketing, driven through the determination to secure marketing's seat at the boardroom table.

Group executive for marketing and corporate affairs at Nedbank Khensani Nobanda says, "As Africa's foremost marketing conference, the Nedbank IMC is determined to further the best interests of marketing in South Africa and beyond."

The Nedbank IMC is presented in association with the Marketing Association of South Africa (MASA), with chartered marketers receiving CPD (Continuous Professional Development Points) for attending. The conference is endorsed by the IAB SA.

Individuals are encouraged to book here. Tickets are priced at R 1 999.00 (excl. VAT). Group discounts are available.

Nedbank IMC 2022 bursaries are available here

For more information, visit You can also follow the IMC on Facebook or on Twitter.