"AGENCY SCOPE is the largest comprehensive survey measuring how agencies are perceived by marketers and how they perform," says Cesar Vacchiano, president and CEO at SCOPEN.

"Our extensive report covers the entire South African marketing landscape and provides useful details of each agency, containing information that can be used to provide many areas of insight and value. The report is often used by clients who are looking to assess the best or ideal agency to join a pitch or procurement process," adds Vacchiano.

According to SCOPEN's new report, Ogilvy has been announced as the overall Best Agency in South Africa, scoring the highest in: 
  • Innovation, Digital & Business Transformation
  • Integrated Services
  • Account Service
  • Effective Creativity, and
  • Strategic Planning.
"Our ability to re-invent ourselves and adapt our offering to our client's needs has always been in our DNA," adds Mathieu Plassard, chief client officer at Ogilvy. 

"In this fourth edition of the study in South Africa, we conducted 465 interviews of senior marketers, creative agencies and media agencies professionals, as well as media owners," says Johanna McDowell, partner and MD of the United Kingdom and South Africa SCOPEN.

"The agency landscape has evolved and is even more competitive than a few years ago. Clients expect agencies to perform in every aspect — to excel in creativity, digital capabilities through to strategy, client service and innovation," adds McDowell. 
 
"It's our ongoing intention to be at the forefront of change and evolution, in order to service our clients with the most impactful work possible. And it's our ability to consistently produce impactful work that allowed us to win the number one position at the Effies last year as the Most Effective Agency in South Africa," says Pete Case, CEO and creative chairperson at Ogilvy South Africa.

"In our quest to never stop evolving, we have also just launched a new approach to gathering consumer insights. This is to ensure our thinking is as close to the fast-moving pace of local culture as possible," concludes Case.

Additionally, Ogilvy ranked third in Black Empowerment & Transformation (and best global network) — a tribute to the long-standing and continued investment in transforming the industry.

Ogilvy — a level 1 B-BBBEE and 51% black-owned agency — proudly includes 83 of its black employees as shareholders.

For more information, visit www.ogilvy.co.za. You can also follow Ogilvy on Facebook or on Twitter.