This includes the opportunity for basketball fans to win tickets to live NBA games in the United States of America and complimentary access to NBA League Pass — the league's premium live game subscription service.

"We are proud to announce this exciting partnership between our iconic KFC brand and one of the most epic sports brands in the world," says Emmanuel Kasambala, KFC marketing director for the rest of sub-Saharan Africa.

Kasambala adds, "As a brand that has been on the continent for 50 years, we are passionate about connecting with the youth at the touchpoints that really mean something to them. So, beyond the extremely cool products and merchandise we will offer, we have longer-term plans to inspire the youth to achieve more in life through basketball."

The marketing partnership will see the duo collaborate on a number of promotions and activations for basketball fans across eight countries on the continent. These include:
  1. Botswana
  2. Ghana
  3. Ivory Coast
  4. Kenya
  5. Namibia
  6. Nigeria
  7. Senegal, and
  8. Tanzania.
"We are exploring various grassroots basketball initiatives, like the refurbishment of courts and basketball clinics in communities. It is about inspiring and enabling the youth to reach for, and achieve, their dreams," Kasambala adds.

"We are excited to partner with KFC Africa; we will launch a series of fan-centric activities and promotions as part of our efforts to provide compelling ways for basketball fans across the continent to engage with the NBA," says Victor Williams, NBA Africa CEO.

Williams concludes, "We want to meet our fans where they are and make the game of basketball more accessible. Through this partnership with one of the world's most iconic food brands, we look forward to reaching new and existing fans and providing them with more opportunities to experience the NBA."

Additional details about the promotions will be announced at a later date.

Fans can follow '#KFCBalling' to keep updated on news and more information on the competitions, prizes and programmes.

For more information, visit You can also follow NBA Africa on Instagram.