The duo says that digital advertising has long relied on tracking consumer behaviour across the Internet.
The rise of user privacy — and the subsequent death of third-party cookies — means that marketers who rely on third-party data and programmatic advertising need to pivot and adapt their strategies. This is to embrace a new era of digital marketing and advertising.
The event will unpack all things pertaining to the Protection of Personal Information Act and what it means for your business.
Novation Consulting founder Elizabeth de Stadler will present a dummy's guide to using ad-tech and mar-tech in a POPI Act-compliant way. She says that she will cover the following topics:
- 'POPI Act basics: Like, what is it, exactly?'
- 'More POPI Act basics: the stuff that all the (other) lawyers are getting wrong'
- 'POPI Act and mar-tech, ad-tech — and every other tech, for that matter'
- 'POPI Act and cookies: Are you implementing it correctly?'
- 'Why you shouldn't be worried about what's happening in Europe'
- 'Any questions you may still have'
de Stadler's presentation will be followed by a panel discussion made up of digital-content industry thought leaders. The panel will discuss everything from the future of digital advertising to potential strategies for a cookie-less world and all sorts in between.
The panel includes:
- Lorraine Landon, specialist lead SSA at Google
- Umna Adams, head of direct marketing at Woolworths
- Joanne Hope, co-founder and chief operating officer of 2Stories, and
- Roan Mackintosh, managing director for Middle East and Africa at Incubeta Group.
The panel will be moderated by Anelde Greeff, co-founder and chief content officer at 2Stories.
The event will be held on Wednesday, 25 May from 14:00 to 17:00. Tickets are priced at R650. The event will be live-streamed and participants will receive the links after tickets have been purchased.
Individuals are encouraged to sign up
here.
For more information, visit
www.novcon.co.za. You can also follow Novation Consulting on
Facebook.