The omnichannel 'Refreshing Encounters' campaign is based on unexpected moments. These aim to prompt curiosity to break free from convention.

The ad casts real actors to appear in the campaign, creating a mix of humanity and mysticism. The inspiration to combine animation and real-life came from Karel Zeman, a 1950's Czech filmmaker who pioneered the implementation of living actors featuring in illustrated movies.

The theme of animation aligns with the brand's surrealist ethos because with 'the great magical power of animation, anything is possible'.

"For the first time in Hendrick's history, we've punctuated our brand world with real-life people," says Muiris Ó Riada, global brand director at Hendrick's Gin.

"The effect brings an exciting new dimension to our vision. We hope that this conveys a message that, for everyone, curiosity can be rewarded in the most wondrous ways," adds Ó Riada.

"Working with The Perlorian Brothers was the perfect partnership. They share our alternative way of looking at the world and brought the idea of 'Refreshing Encounters' to life in a way that makes you want to dive into the screen and party with flamingos," adds Ó Riada. 

Created in partnership with creative agency Quaker City Mercantile, the omnichannel campaign begins in a mundane, lackluster underworld with our live actors trapped in mechanical bubbles with no space for imagination. This is until the lead protagonist catches a glimpse of a mesmerising and absurd curiosity.

The hero breaks free from the rational convention of his solitary mechanical bubble to follow his curiosity. Making the move, he discovers a vibrant new world adorned with an abundance of:
  • cucumber
  • rose
  • cascading waterfalls
  • curious creatures, and
  • human characters. 
"Hendrick's is absolutely unique as a brand. Their playfulness and absurdity perfectly aligned with our creative outlook. We're curious by nature, so bringing the Hendrick's world to life was one of the most exciting creative adventures we've been on," says The Perlorian Brothers.

The omnichannel global 'Refreshing Encounters' campaign launches with assets across multiple touchpoints, including:
  • TVC
  • Advocacy
  • Social
  • OOH, and
  • Shopper.
The TVC was released globally on Monday, 25 April. 


For more information, visit www.hendricksgin.com. You can also follow Hendrick's on Facebook, Twitter or on Instagram.