According to the partnership, investing in customer engagement tools is now more critical than ever for consumer brands.
In February, the global CMO survey reported that 57% of marketing budgets are now being allocated to digital activities. Locally, the 2021
Agency Scope report found that South African marketers were putting 37% of their marketing spend into digital channels.
MoEngage aims to help user-centric brands improve customer engagement and growth through its features and functionalities. Its AI-powered analysis and engagement suite allows brands to personalise communications at scale across multiple channels, including:
- mobile
- email
- web, and
- broader messaging such as SMS and WhatsApp.
The partnership aims to help consumer brands drive a hyper-personalised experience for their customers.
"The MoEngage relationship builds on our existing efforts to optimise the customer experience for brands," says Charlie Stewart, CEO at Rogerwilco. "MoEngage is the latest addition to our martech partnership ecosystem, which includes solutions from IBM, Acoustic, Tealium, Acquia and Cloudflare."
"We are very excited and pleased at the prospect of this partnership as it enables us to take our insights-led engagement philosophy to new markets and help consumer brands take their engagement game up a notch," says Sanjay Kupae, head of global alliances at MoEngage.
"By joining hands with Rogerwilco, we aim to provide brands with deeper insights into their consumer's behaviour by enabling omnichannel, personalised, relevant and seamless customer experiences," concludes Kupae.
For more information, visit
www.rogerwilco.co.za. You can also follow Rogerwilco on
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