"I have admired Riverbed from afar and was immediately connected to their culture of care as an intrinsic differentiator for customers," says Benson.
"Furthermore, to partner with a black female industry leader has always been important to me, and I am honoured to have been given the opportunity to head up the division," Benson adds.
According to the agency, Benson has worked on both local and global brands in the FMCG, telecommunications and financial services sectors. Over the years, she has led the development of strategic CRM solutions and partnered with clients on complex digital transformation projects.
She has experience leading cross-functional teams and building and maintaining client relationships.
Monalisa Zwambila, CEO and founder of Riverbed, says, "I am excited to have Benson join our leadership team. This strategic appointment is part of a series of appointments to build a strong executive team to move the agency forward."
"We've put a lot of time and consideration into finding the right people and believe that Benson will be instrumental in augmenting our customer proposition and playing a critical role in enabling our growth ambitions," concludes Zwambila.
Riverbed is one of South Africa's leading black female-owned agencies and has been the most awarded agency at the Prisms
in 2020 and 2021.
For more information, visit www.theriverbedagency.co.za
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