The agency says that it is over the moon with its performance and thrilled that two of the ads were for the Toyota Corolla Cross. 

The vehicle was named the 2022 Car of the Year by the South African Guild of Mobility Journalists on Monday, 6 June. 

Toyota accounted for two of the other Top 20 ads and Coca-Cola for FCB Joburg's fifth.

"We're ecstatic," says MD of the FCB Joburg and Hellocomputer group Joey Khuvutlu. "We know that the ability to create ads that win the hearts and minds of South Africans is in FCB's DNA. And there's visible proof of that. The Most Loved Ad of the Last Three Decades, the Most Loved Ad of the Last 15 Years and the Most Loved Campaign in Kantar / Millward Brown history all came from our creative studios." 

"But to feature on Kantar's annual Most Liked Ads — to be consistent in engaging so positively with our clients' most important target markets — is for us the big win every year. It's humbling, it's reaffirming and proof that what we do is relevant. Huge respect and congratulations to the teams," adds Khuvutlu. 

Nahana CEO Thabang Skwambane says, "It isn't easy to create a ‘most liked ad’ without the research data, strategic insights development, a great creative idea and — most importantly — a client who wants to create and grow real affinity and equity for their brand."

"So, hats off to all the many people who made the work and the clients who appreciate the value of consumer connection," concludes Skwambane.

FCB Joburg's ads that were listed include:
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