The City of Cape Town, a UNESCO City of Design, will serve as more than just a scenic backdrop to the awards; the Loeries plan to hold a number of development-focused initiatives within the city.

"The City of Cape Town is truly a premier global city and we are excited to once again bring the Loeries to this iconic city," says the Loeries CEO Preetesh Sewraj. 

"Not only do we plan to fully utilise all facets of the city to celebrate the best creative work from Africa and the Middle East, but we will also be using this as an opportunity to inspire young people to join the brand communications industry through a series of events," adds Sewraj.

Some of these initiatives will include:
  • a Loeries Career School Roadshow
  • student workshops
  • internships, and
  • the utilisation of talent within the city
This is to create content for the event.

The Loeries has also secured an exciting line-up of jury presidents from around the world to speak at the Loeries International Seminar of Creativity, an event where creative ideas are explored and shared with attendees.

Also in attendance will be a host of delegates from the Africa Middle East region who will be involved in judging entries received from brands, agencies and production companies who are creating work that is impacting the lives of consumers within the region.

Mayor Geordin Hill-Lewis says, "Cape Town is proud to be known as one of the creative capitals of the world. Generations of designers, writers, artists, musicians and others have drawn inspiration from our outstanding natural beauty, diverse cultural landscape and vibrant communities and the urban scene."

"I'm glad that we're once again able to gather together to celebrate creative excellence at the Loerie Awards in Cape Town. I wish all nominees the best of luck and all those attending the Creative Week an inspiring stay in our great city," concludes Hill-Lewis. 

Loeries Creative Week will take place from Monday, 3 October to Saturday, 8 October and the festival programme will include events such as:
  • the awards ceremonies
  • masterclasses
  • networking events, and
  • entertainment.
Event attendance is open to the public and tickets will go on sale in August. Entries are still being accepted for the current round of judging. Full details on the Loeries Official Rankings can be found on the awards website. 

For more information, visit You can also follow the Loeries on Facebook or on Twitter.