According to the agency's group executive creative director Sanché Jansen van Rensburg, the Gerety Awards redefine the standard to which advertising is held because it selects the best in advertising — all advertising, not just advertising made for women — through the female lens.

"We're delighted with our finalist status because it affirms RAPT Creative's understanding of what it takes to communicate and resonate with key markets," Jansen van Rensburg adds.

"Women make up to 80% of all purchasing decisions globally so having all-female judging panels mean that the awards set a benchmark that is relevant to market reality. Given today's challenging business environments, clients need agencies who truly 'get the market' and this is where RAPT excels," Jansen van Rensburg says.

"Being recognised for this by a global powerhouse of judges is proof of our deep insight into the hearts and minds of consumers, as well as our ability to deliver relevant creative," she adds.

"Making this all the more precious to us is that we are the only independent local agency to make the finalist list. Congratulations to the two other South African agencies to make the cut — Ogilvy and VMLY&R," concludes Jansen van Rensburg.

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