The Loeries, a non-profit company, is Africa and the Middle East's premier initiative.

It aims to recognise, reward, inspire and foster creative excellence in the brand communication industry.

The awards say that it is the highest accolade for creativity and innovation across its region, as the Loeries aim to promote and support creativity by helping marketers, agencies and consumers appreciate the value of ideas and fresh thinking.

"Our region's creative economy is world-class and has great potential to grow and to offer employment both to our talented youth. The growth occurring throughout Africa and the Middle East is very exciting, and a major focus of the Loeries is to increase the standard of brand communication in the region," concludes the awards.

For more information, visit You can also follow the Loeries on Facebook or on Twitter.