"As a nonprofit organisation whose mission is to support the global creative community, we are constantly looking for ways to elevate and give back to the industry," says Kevin Swanepoel, CEO of The One Club.
Swanepoel adds, "Minting utility Pencil
NFTs is more than just an exciting new way to celebrate the Special Awards
winners. It's also a creative new vehicle to engage the community and a way to offer exclusive perks to creatives around the world."
The assets are utility NFTs
, which qualify the holder for a series of perks and special offers, such as:
- nominations for future One Show juries
- complimentary tickets to One Club events
- opportunities to speak at club events, and
- exclusive access to One Club content and board members.
One NFT will be minted
for each winner of a One Show Special Award.
This will include the:
- Best of Show
- Best of Disciplines
- CMO Pencil
- Green Pencil
- Fusion Pencil
- SDG Pencil, and
- global 'of the Year' winners.
The One Club says that it will mint the utility NFTs on the VAST
platform, which is powered by Polygon
, an eco-friendly Proof-of-Stake protocol and a framework for building and connecting Ethereum-compatible blockchain networks using smart contracts.
NFTs minted on VAST are automatically 'mirrored' to the wallet holder's account on OpenSea, meaning One Show Pencil
NFTs can be openly traded on the secondary market via VAST or OpenSea with the same eco-friendly smart contract.
"VAST isn't a technology platform built for creatives, it's a creative platform built with technology," says Michael Jurkovac, VAST's CEO and cofounder.
"As an FCB and TBWA \ Chiat Day alum, I've always considered The One Show
to be one of the awards I valued most, so I'm thrilled to work with The One Club on this project. The One Show Pencil
is also one of the most beautifully designed awards, period," concludes Jurkovac.
For more information, visit www.adcawards.org
. You can also follow the One Club for Creativity on Facebook
or on Instagram