"As an agency, we're already extremely proud of the work we've been putting out there, and for some truly amazing clients too; but to get some further recognition from the IAB means a great deal to us," says Robyn Campbell, managing director of Machine_ in Cape Town. 

Machine_ received finalist spots across several of the eight categories, earning mentions for its work with PepsiCo, Heineken, UCOOK and Sanlam Reality.

Machine_'s finalists include:
  • Content Marketing Strategy: Transaction Capital Risk Services
  • Email, Direct & Inbound Marketing: Sanlam Reality
  • Use of User-Generated Content: PepsiCo Doritos
  • Social Media Campaigns: Heineken
  • Influencer Marketing: Heineken and UCook
  • Social Media Innovation: Heineken and PepsiCo Doritos
  • Craft – Marketing Copywriting: UCook
  • Craft – Research: UCook
  • Digital Content Marketing: Transaction Capital Risk Services
  • Second Screen Campaign: Heineken
  • Employee Experience Platform: Transaction Capital Risk Services
  • Brand System or Brandfile Platform: Transaction Capital Risk Services, and
  • Publisher Innovation: Transaction Capital Risk Services.
The final round of judging is yet to take place, with the awards ceremony being hosted on Thursday, 28 July.

For more information, visit www.thisismachine.co.za. You can also follow Machine_ on Facebook, Twitter or on Instagram.