"As an agency, we're already extremely proud of the work we've been putting out there, and for some truly amazing clients too; but to get some further recognition from the IAB means a great deal to us," says Robyn Campbell, managing director of Machine_ in Cape Town.
Machine_ received finalist spots across several of the eight categories, earning mentions for its work with PepsiCo, Heineken, UCOOK and Sanlam Reality.
Machine_'s finalists include:
- Content Marketing Strategy: Transaction Capital Risk Services
- Email, Direct & Inbound Marketing: Sanlam Reality
- Use of User-Generated Content: PepsiCo Doritos
- Social Media Campaigns: Heineken
- Influencer Marketing: Heineken and UCook
- Social Media Innovation: Heineken and PepsiCo Doritos
- Craft – Marketing Copywriting: UCook
- Craft – Research: UCook
- Digital Content Marketing: Transaction Capital Risk Services
- Second Screen Campaign: Heineken
- Employee Experience Platform: Transaction Capital Risk Services
- Brand System or Brandfile Platform: Transaction Capital Risk Services, and
- Publisher Innovation: Transaction Capital Risk Services.
The final round of judging is yet to take place, with the awards ceremony being hosted on Thursday, 28 July.
For more information, visit www.thisismachine.co.za
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