In alignment with the business’ long-term focus of creating transformative impact that serves the sustained growth of clients, SHIFT says that it uses its proprietary Growth Compass methodology to deliver coherent, growth-centered business experiences.

Developed in 2018, Growth Compass is Shift's tool for defining business direction across all experience points. Through a co-creative process, the tool aims to unearth a business's underlying belief and uses this to inform its direction and execution.

According to Terri-Leigh Cassel, Shift's managing director, "Global research has consistently shown that clarity of direction, which in turn drives cohesive delivery, has a definite impact on business growth."

"Shift partners with businesses to articulate direction and design holistic business experiences. This is across a multitude of experience points to maximise impact and growth. These experiences are developed through a strategic design thinking process," adds Cassel.

Simone Rossum, Shift's executive creative director, says, "Design thinking is a human-centric approach to solving business problems that focuses on intimately understanding the user experience at every point. Through this exploratory and iterative process, Shift is able to develop the most impactful and growth-centered design solutions for our clients.”

Shift's strategy director Mike dos Santos, says, "Growth Compass considers the full picture — people, offerings, systems, processes, brand and communication — to ensure impactful delivery on a business's long-term ambitions. Ultimately, we seek to help our clients solve deep business problems and set them up for sustainable growth in the most relevant and user-centric manner."

Shift has over a decade of experience across Africa, Europe and the Americas, and its clients have included:
  • ABInBev
  • Anglo American
  • Barloworld
  • Chicken Licken
  • Engen
  • Exxaro
  • MFS Africa
  • Mukuru
  • Nedbank
  • Netflix, and
  • SA Tourism.
SHIFT has recently relocated to new offices in Bryanston, Johannesburg.

For more information, visit