"We are delighted to welcome Think Creative Africa to the Metropolitan family," says Tlalane Ntuli, chief marketing officer at Metropolitan.
"We were impressed with its pitch presentation and felt that its approach resonated most closely with our vision. Part of our brand journey and growth strategy is centered on partnering with the right agencies who understand the brand and our vision," adds Ntuli.
"The process from beginning to finish was extremely rigorous because we needed to make sure that we have the right people walking this journey with us," says Ntuli.
"The effect of adding a powerhouse like Metropolitan to our stable is incalculable in terms of the energy it releases within the agency," says Kgomo.
"This is not only because the Metropolitan brand has such a rich heritage rooted in the ethos of what truly makes us South African — Ubuntu — but because it matches our vision of partnering with amazing brands to tell new insight-rich stories. This is a truly South African brand with whom we are excited to take on the future and we are truly delighted to be joining the Metropolitan family," adds Kgomo.
Think Creative Africa is a creatively-led, insight-driven agency that aims to solve business challenges from an African perspective. The agency prides itself in creating content that:
- moves people
- communication that solves problems, and
- innovation that impacts society.
For more information, visit
www.thinkcreativeafrica.com. You can also follow Think Creative Africa on
Instagram.