Odugbemi says that he will be actively directing the strategic and commercial development of product categories, key accounts and market segments across several business units.
According to JCDecaux, Odugbemi's business intelligence and experience across the continent will further enhance the business's market position, partnerships and ambitious financial objectives.
The group says that Odugbemi is a distinguished and accomplished media, marketing and advertising industry veteran with over 20 years of experience. He has worked across the continent at major global media agencies on leading local and global brand accounts such as:
- AB InBev
- Nestle, and
Odugbemi joined the business in 2019 as the country manager at JCDecaux in Grace Lake Nigeria, where he helped launch the branch in a highly competitive environment, securing valuable market share and establishing JCDecaux's position in a short time, adds the group.
Prior to joining JCDecaux, Odugbemi held several senior strategic positions within the leading creative and media agencies, such as:
- Gray Africa as regional network manager
- Mindshare Nigeria as head of planning and services
- Carat as business unit direct, and
- Ogilvy Africa as media director.
Throughout his career, Odugbemi says that he has managed cross-functional teams, working in media planning, strategy and research. He adds that he has consistently introduced new approaches, thinking and processes that helped expand revenue opportunities while fostering strong customer relations and delivering award-winning media campaigns.
Martin Sabbagh, CEO of the Middle East and Africa of JCDecaux, says, "Odugbemi's acute knowledge and experience, together with his functional expertise, will strengthen our operations across various business disciplines. His vibrant and warm personality, coupled with his customer-centric focus, will help expand new partnerships while strengthening relations with existing clients."
"The entire team looks forward to the contributions Odugbemi will make through his extensive business network and sound financial skills to scale the business," Sabbagh concludes.
For more information, visit www.jcdecauxafrica.com
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