Naidoo takes on this new role having spent the last three years working for the agency as managing director with a focus on client experience.

According to MediaCom South Africa, she has excelled in this position, supporting the development of the agency and local teams.

Prior to this, she was MediaCom's head of analytics and insights and spent time at Kagiso and Nielsen. She additionally spent three years as a journalist.

"We're delighted that Naidoo has been promoted to CEO for our MediaCom South Africa operation. She brings strong client management and thought-leadership expertise that will help us anticipate the needs of our clients," says Adam Hiscock, MediaCom EMEA's COO.

"Her passion for media and innovation will ensure we continue to create amazing and effective solutions for the brands we work with," adds Hiscock. "I'd also like to thank Ashish for his amazing work in South Africa; I know he’ll continue to play a strong part in our international leadership."

"I'm thrilled to be taking over the leadership of MediaCom South Africa at this critical time. I can't wait to lead our talented team as we seek to help our clients tackle the challenges they face in making media inspiring for consumers, as well as preparing for the launch of EssenceMediacom in 2023," concludes Naidoo. 

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