According to JCDecaux, Majija is a highly accomplished, successful and well-regarded business leader with extensive experience working in the media industry across the continent.

Before taking on the role of MD, Majija was regional director of Southern Africa, where he was responsible for defining and implementing business strategy as well as supporting the strategic growth across the region.

Prior to that, Majija was operations director for the Middle East and Africa, where he was responsible for:
  • new product development
  • introducing business growth measures, and
  • working processes.
Majija says that he will be responsible for implementing the South African business growth strategy by continuing the digitisation of its assets supporting its data by design approach, service delivery and customer excellence to attain corporate sales and profitability objectives.

Coupled with this, Majija will support the sustainable development priorities of the group to ensure our ESG goals are achieved. According to the brand, his deep knowledge of cross-channel marketing, media strategy and sales enablement focus will ensure the implementation of the highest standards across business disciplines.

Majija has wide-ranging knowledge and experience from his prior roles in engineering and project management in Petrochemical and power plants and other multinationals such as Mitsubishi, Thyssenkrupp and Bvi Consulting Engineers across various markets. Majija holds a degree in civil engineering and completed his MBA studies at the Gordon Institute of Business Science.

Majija says, "I look forward to introducing several initiatives that help monetise our data solutions offering by delivering greater value and accountability to our customers. Through operational efficiencies and several business optimisation initiatives, I aim to gear the business to leverage market opportunities while addressing diverse trading challenges."

"Together with the new talent in business, I hope to strengthen our relationships with customers, industry experts and stakeholders, to position the business as the company of choice in outdoor advertising. JCDecaux is synonymous with innovation and I'm excited to be part of the leadership team responsible for the advancement and development of this amazing organisation," Majija adds.

Sabbagh says, "Majija was involved in developing our strategic road map and will be responsible for implementing the business revenue growth initiatives. Through his operational and commercial expertise, Majija will support the utilisation opportunities across our product portfolio to improve yield and revenue."

"His excellent executive leadership skills will ensure relationships with the South African team, executives, the board and other stakeholders are well managed. I am confident he will help deliver our commercial targets," Sabbagh concludes.

Majija will be working closely with Dele Odugbemi, who has been appointed as chief revenue officer for JCDecaux Africa.

Majija will replace Sebastian Musendo who has left to take up other business opportunities. JCDecaux Africa says that it would like to thank Musendo for his guidance and valuable skills during his tenure as leader of our South African market and that it wishes him well in his future endeavours.

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