The aim of the bootcamp is to get the students "pitch-perfect and portfolio ready" — these being integral skills needed to enter the brand communications industry.

According to the duo, 75 students are enrolled on the bootcamp, together with five mentors. Each mentor has fifteen students and will meet once a week. The students are encouraged to listen in on the other mentors' sessions, giving the students total exposure to all mentors throughout the duration of the bootcamp. 

The 2022 mentors include:
  • Suaad Holland, creative director at Woolworths South Africa
  • Roanna Williams, chief creative officer at Net#work BBDO
  • Kgaugelo Mokgehle, creative writer at TBWA \ Hunt Lascaris
  • Galaletsang Kgoathe, creative director at FCB, and
  • Devaksha Vallabhjee, copywriter at DUKE. 
Woolworths says that it partnered with the Loeries to offer students 30 hours of top-tier guidance from leading experts in brand communications. The students hail from:
  • the Academy of Digital Arts
  • Digify Nigeria
  • Durban University of Technology
  • Nelson Mandela University
  • Red and Yellow
  • University of Johannesburg
  • University of Pretoria, and
  • Nelson Mandela University.
At the end of the four-week journey, participating students will receive a certificate of completion.

Cathy Lund, interim head of agency and content director for Woolworths, says, "Quality, innovation and creativity have long been at the heart of what we do and deliver at Woolworths."

"We pay this experience forward through our sponsorship of the Loeries Student Bootcamp. To mentor future creatives is to cultivate critical thinkers, curious minds, strategic implementors and innovative disruptors; it's an investment with lifelong dividends. As a business deeply rooted in South Africa, we stand proudly with Loeries to inspire and grow a new generation of creatives who will be and make the difference," concludes Lund.

The bootcamp will run between Monday, 1 August and Monday, 29 August.

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