According to Ogilvy, the win reconfirms its digital credentials with 2022 being the second year in a row that it has received the award.
Pete Case, Ogilvy's CEO and creative person, says, "Congratulations to all our winning clients and teams. It's wonderful to be recognised again with this honour and particularly satisfying because the wins recognise work that has delivered true impact for our clients."
Wins were recorded across a breadth of brands, which include:
- DStv, and
Brands were judged across a multitude of categories for high levels of effectiveness and digital marketing impact. These included:
- Best use of data
- Digital integrated campaigns
- Digital strategy
- Interactive design
- Social media campaigns, and
- On-line video series.
Volkswagen South Africa was also announced as Digital Brand of the Year
at the awards, highlighting the successful ongoing partnership that Ogilvy has enjoyed with the brand for the last 43 years.
"Often, this work takes a large leap of faith from our clients. We are very grateful for the strong brand relationships that we have, which allow us to turn brave ideas into a reality. We also want to extend a large thank you to our external partners and collaborators that helped create this winning work," adds Case.
"A final and special congratulations go to Volkswagen South Africa, which was the biggest winning brand on the night and who thoroughly deserved its accolade. Thank you also to the Bookmarks
judging panel for recognising us as Agency of the Year
again this year," says Case.
"This is an honour that we are very proud of and underlines the media agnostic approach we have to all the work we do, while also recognising the deep digital expertise that we have across our teams here at Ogilvy," Case adds.
Bridget Harpur, head of marketing for the Volkswagen Brand, says, "As Volkswagen, we're incredibly honoured to have been awarded the Digital Brand of the Year
accolade for our digital campaign executions."
"We are proud that our team's dedication to supporting our brand with digital creative excellence has not only showcased best-in-class execution but has set the standard for it. We would also like to thank and congratulate our partner Ogilvy for its much-earned award as Best Digital Agency.
We could not ask for a better partner," concludes Harpur.
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