In September, which is Innovation Month, four black creatives from different backgrounds have joined forces to establish a digital advertising agency. 

The agency will serve as a partner for companies in the following sectors:
  • FMCG
  • mining
  • funeral services, and
  • shopping centre.
With the vision to ultimately form a marketing group, MOED says that it has a strong digital focus led by two seasoned, well-respected businessmen — Lebogang Mokubela and Edwin Mthimkulu — who are eager to leave a lasting impression in the industry.

MOED co-founder and CEO Lebogang Mokubela says that MOED would go to market with the ability to provide a fully integrated and streamlined approach in areas like:
  • digital advertising
  • creative
  • public relations, and
  • development.
"We understand that marketing can no longer be separated from sales — whether e-commerce to funeral financial services, businesses now require their advertising spend to equate to actual sales. We want to establish ourselves as the agency businesses turn to when individuals want to drive real sales growth using digital advertising," says Mokubela.

Edwin Mthimkulu, co-founder and CCO, says, "'Mo'ed' is a Greek word, which means 'appointed time'. This talks to our business, as we believe the birth of this business came at its right time but also speaks to the kind of clients we want to do business with — those are at their growth stage."

MOED adds that it is also targeting the United Kingdom market to position itself as an ideal partner with United Kingdom businesses to expand beyond the African continent.

The agency concludes that it also wants to bring in and empower other black creatives to start their own agencies.

For more information, visit You can also follow MOED on Facebook or on Twitter.