The results of the AME grand jury are parsed in an annual rankings brief, The AME Report, which is a creative ranking system based on overall points earned for winning entries.

It also provides an account of the highest-ranking agencies and brands within 2022's competition.

The international AME Awards grand jury awarded the following:
For a complete list of 2022's AME award-winning entries, visit here. 

Europe
Seven.One AdFactory / Creative House / White Rabbit Budapest / WallDecaux was honoured for their innovative work '#flutwein — Our Worst Vintage' with the top AME honour Best of Show (Grand Award) and the AME Platinum — Europe.

The campaign, created for client Flutwein, also earned three Gold Tower Awards.

"It is a great honour for us to conclude the first year of our new agency department Creative House with such great international recognition. Creativity matters and, when it comes to disasters, creativity can be a game changer with a huge impact on society," says Tom Schwarz, managing director and Daniel Koller, director of strategy content and creation from the Seven.One AdFactory / Creative House.

The duo adds, "We are proud of our friends and partners WallDecaux and White Rabbit Budapest, as well as Startnext and many others who have walked this path with us for the Ahr Valley. Now we look forward to our next campaign for the region, which will start in a few weeks."

"We strongly and truly believe that creativity can be and must be effective. Flutwein's campaign is a brilliant example of that. We feel extremely honoured to be part of it," says Levente Bálint, CEO, White Rabbit Budapest.

Four prominent international agencies were recognised by the AME grand jury with 2022 AME Regional Platinum Awards.

Asia Pacific
Special New Zealand earned the 2022 AME Platinum Award — Asia Pacific for 'David's Unusables' for Motor Neurone Disease New Zealand. The agency also earned two Gold for the campaign.

"It's fantastic to see that 'David's Unusables' has been recognised by our peers around the world for its achievement in raising awareness of the nature of Motor Neurone Disease among a huge proportion of New Zealanders," adds Rory Gallery, chief strategy officer, Special New Zealand.

Gallery says, "Congratulations to all of the winners and thanks to the wonderful judges for volunteering their time."

The Middle East and Africa
Havas Middle East was awarded the AME Platinum Award — the Middle East and Africa for 'Liquid Billboard' for client adidas. 'Liquid Billboard' earned three additional Gold Towers.

Fabio Silveira, general manager at Havas Middle East adds, "The 'Liquid Billboard' campaign is a great example that good creativity drives business results."

"One outdoor placement, a global reach of millions of people and a very successful launch of a new product. While also contributing to adidas maintain its position amongst the top creative brands in the world," says Silveira.

North America
Alma DDB United States of America's 'Better With Pepsi' scored the AME Platinum — North America. The campaign also earned two additional Gold Towers.

According to the awards, as a challenger brand Pepsi shined a light on the unspoken cultural truth that was tapped into for the campaign, which is that for 30-plus years, the top three United States burger chains have denied consumers the opportunity to enjoy their burgers with Pepsi due to exclusivity deals with Coke.

"It's an incredible honour for all of us at alma to be awarded the AME Platinum Award for North America, especially for a campaign like 'Better With Pepsi' that exemplifies the power of simplicity, craft and an undeniable cultural tension," says Alvar Suñol, co-president and chief creative officer.

Suñol adds, "I couldn't be more proud of our team and thankful for our partners at Pepsi for their collaboration that led to such a globally celebrated campaign, and one that can hopefully continue to remind us of the influence print advertising still has in today's fast-paced consumer culture."

AME Green Award
AMVBBDO United Kingdom earned the AME Green Award for 'Hope Reef' for client Sheba. The campaign also earned an AME Gold and two Silver.

Emily Brydon, strategy director, AMVBBDO and Denise Truelove, global VP Brands at Mars Petcare, says, "At a time when the threats faced by the environment feel insurmountable, we wanted to give visual proof that there is still hope. As a cat food brand, that exists to give cats what they love, Sheba couldn't stand by and watch coral reefs and all the fish that rely on them go extinct.

The duo adds, "We embarked on the world's largest coral reef restoration and planted Hope Reef — a new reef on a previously barren site of dead coral. As a landmark discoverable on Google maps, Hope Reef became an emblem, which proved there can be man-made solutions to man-made problems."

"The image and message travelled the world through global news outlets and as of today, five more countries are building new reefs with us. Hope Reef was a true collaboration between not just agencies or agencies and clients, but with the scientific and local island communities. We couldn't be prouder of seeing such teamwork recognised by our industry in such a highly regarded award," says the duo.

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