Located on the main arterial Beyers Naude Drive, this signature digital site aims to be in a prime location to target an affluent and professional audience with a unique reach of 319 255 and an impression of 1 530 260 (ROAD 17 / 18 / 19).
Measuring 4.5 metres by 18 metres, the fully animated screen aims to attract the attention of audiences travelling from N1 on Beyers Naude off-ramp and incoming traffic from Randpark Ridge and Honeydew areas.
It is situated between Cresta and Heathway shopping centres. Other key points of interest on the route include:
- convenience retail centres
- schools
- automotive dealerships, and
- fitness centres.
"With this new high-resolution digital billboard, advertisers and brands have an opportunity to showcase their creativity and increase the potential for highly targeted advertising campaigns," says Wil Vlok, group sales executive for Provantage.
Vlok adds, "Our new full-motion affords advertisers creative impact to engage high-income customers at a prime location."
According to the media owner, the new screen complements Outdoor Network's existing 19 digital billboard portfolio that stretches across South Africa to allow brands to stand out.
"As we continue to invest in scaling our digital portfolio, the addition of our new large format screen further strengthens our ability to offer advertisers unmissable advertising opportunities," says Thulani Dumakude, general manager for Outdoor Network.
"Key to our digital expansion is our focus on digitisation within untapped high concentration audience areas, which offers high-quality digital access to audiences," concludes Dumakude.
For more information, visit www.outdoornetwork.co.za. You can also follow Outdoor Network on Facebook or on Twitter.