Network of the Year Award
Network of the Year was awarded to Publicis Groupe.

The Network of the Year is awarded to the most successful advertising network on the basis of the points of all agencies that comprise the network in question.

"We are proud and happy to be named Network of the Year with Publicis at Golden Drum for the second year in a row. In addition, it was great to see more agency brands and first-time winners from the group making the list of shortlists and winners," says Jorg Rommi, chief creative officer and Tomas Lauko, CEO at Publicis Groupe CEE.

The duo adds, "All of these are testament to the overall creative power of the group in the region and beyond, and certainly of our commitment to creativity, for which we also want to thank all our clients. Congratulations to all teams involved."

Agency of the Year Award
Agency of the Year, the most successful advertising agency that collected the most points, is Publicis Italy.

"We are deeply pleased and honoured to receive this prestigious award that testifies once again to how putting brands in the centre of culturally relevant conversations and delivering values pay off. We strongly believe that brands expand in terms of relevancy when purpose and authenticity merge," says Bruno Bertelli, global CEO Le Pub e Global CCO Publicis Worldwide.

Bertelli adds, "The hard work done over the years has created a proven model of data and creativity that combined with the courage of our people and our clients, make brands resonate. I'd like to express my sincere thanks to all the team for making it happen." 

Independent Agency of the Year Award
Independent Agency of the Year, the most successful independent advertising agency that collected the most points, is White Rabbit Budapest.

István Bracsok, chief creative officer and founding partner at White Rabbit Budapest, says, "It's a great pride and honour to have this very special award, especially as a Hungarian agency. This is a great success not just for us, but for everyone who helped and supported us along the way to achieve this. All the kudos and a huge shout-out to Seven.One AdFactory / Creative House and WallDecaux."

Bracsok adds, "Big congrats and hugs to Daniel Koller, Tom Schwarz and Friedrich-Paul Spielhagen! Hopefully, this is just to beginning, and White Rabbit Budapest continues its journey to create more meaningful, effective and purposeful work." 

Production Agency of the Year Award
The title of Production Agency of the Year for the production agency that collected the most points, powered by Coca-Cola, went to Greek Good People.

"Hello, Golden Drum, [we are] honoured and ecstatic to be 2022's Production House of the Year. Too many more to come. See you next year," says the Good People team.

Digital Agency of the Year Award
The title of Digital Agency of the Year for the digital agency that collected the most points, powered by Coca-Cola, went to Israelian DIBOOR.

"DIBOOR is an advertising agency with a unique digital approach for both brands and social causes. It was founded by a woman [who] held a desire to create a holistic platform that will give a creative voice to everyone," Eyal Guy, chief creative officer and co-partner and Dana Koll ben Yehuda, CEO and co-partner of DIBOOR.

The duo adds, "The 'Listen to my voice' campaign has gained tremendous attention and impact and proved we, the advertisers, have the superpower to save lives. This is what we did in this campaign, and this is what we will continue to encourage. We are excited and thankful to be the first to win the Digital Agency of the Year Award at Golden Drum Festival."

Creative Director of the Year Award
Creative Director of the Year was awarded to Eoin Sherry, global creative director at Publicis Italy and Le Pub Amsterdam Publicis Groupe, for 'The Night is Young'.

The award was awarded to the Creative Director of the Campaign of the Year, which collected the most points for the campaign and the individual entries of the same campaign in all categories. It was powered by Elan.

Sherry says, "I'm extremely honoured of being awarded Creative Director of the Year at the most recognised and important creative advertising festival in the CEE region."

Sherry adds, "I am grateful for the juries that have acknowledged our hard work, the clients that share our vision and passion, the leadership that I'm lucky to be learning from, and all the teams that have put all their energy behind this recognition. This is an award for all of us. A truly inspiring moment to create meaningful work."

Brand Grand Prix Award
Brand Grand Prix for the advertised brand that collected the most points went to Heineken.

Best of Social Good Award
Best of Social Good — an award celebrating socially beneficial actions — was given to Seven.One AdFactory / Creative House, Unterföhring for '#flutwein — Our Worst Vintage' made for Flutwein.

Best of Genius Loci Award
The All Juries section awarded Best of Genius Loci — an award celebrating local works that present their distinctive local spirit — to Publicis Italy for Bottega for Bottegas made for Bottega Veneta.

Best of Covid-19 Award
The Best of Covid-19, an award celebrating works created in response to the coronavirus pandemic, went to Publicis Italy for 'The Night is Young' made for Heineken.

Adriatic Agency of the Year
Adriatic Agency of the Year, a special award presented on the basis of the festival's points system for the most successful entries from Adriatic Region countries (Bosnia and Herzegovina, Croatia, Kosovo, North Macedonia, Montenegro, Serbia and Slovenia), powered by Zavarovalnica Triglav, received Croatian Imago Ogilvy for Beestro.

"Firstly, let me say this — finally! After years of anticipation, (Great Awards — Gold and two Grand Prix Awards), we can finally say that we have climbed to the top of the Adriatic ladder," says Damir Ciglar, founder of Imago Ogilvy.

Ciglar adds, "Creative people, that I am surrounded by at Imago, have outdone themselves to celebrate Imago's 30th birthday with a reward we will remember forever. And as for me, this "little Cannes", as we call the Golden Drum in the region, this award is personal satisfaction and motivation to get even better!"

Golden Drum Hall of Fame
Golden Drum Hall of Fame celebrates creative leaders who have inspired and had the greatest impact on the world of creativity that we know. The newest Hall of Fame member is Jorg Riommi, chief creative officer of Publicis Groupe CEE.

Riommi says, "I'm extremely humbled, proud and happy for the induction into the Hall of Fame of the Golden Drum Festival, the most recognised and important creative and advertising festival in the greater CEE region."

Riommi adds, "I have many, many people to thank for this — all those who believed in me at the beginning and along the way, and all the amazing Publicis Groupe talent who contributed to do what we did, together. If someone would have told me this when I first arrived in Romania 15 years ago as a young copywriter, I would never have believed them."

"For me, to join such an esteemed line-up of fellow 'hallers' is a true honour. It is also a great confirmation that in your work, as in life, it's always crucial not to listen to the average, but rather to do your thing with passion, take risks and put yourself on the edge. Because it's there, where the magic happens," says Jorg.

The best creative solution on the brief "Hey you, become the future of tourism!", powered by Slovenian Tourist Board, is Intergalactic Tourism by Anna Floarea and Mario Francisco from Romania.

Floarea and Francisco says, "Yuhuuu! '#achievementunlocked'. Feels so good to have our work rewarded at one of the biggest festivals in the world! We did our best on this project and after numerous ideas, we just knew we hit the jackpot — and it seems we were right."

"The most important thing about winning 2022's Young Drummers Competition is reassuring ourselves that we are capable of doing amazing things. We are very grateful for this opportunity and can’t wait to see you again next year," concludes the duo.

The juries' granted the following awards across various groups and categories:
  • 31 Bronze Drums
  • 28 Silver Drums
  • 24 Golden Drums, and
  • nine Grand Prix.

The winners were awarded sustainable trophies made from environmentally friendly materials.

All awarded work can be seen here. 

For more information, visit www.goldendrum.com. You can also follow the Golden Drum on Facebook, Twitter or on Instagram.