Preetesh Sewraj, CEO of the Loeries, says "iStore Business gives our industry access to some of the most creative tools to create the work that pushes creative excellence forward."

"Now, the iStore MasterClasses will also deliver on thought-leadership that is needed by the industry to utilise these tools to deliver even greater levels of innovation," adds Sewraj.

Brett Kilpatrick, who leads and manages the small, medium enterprise (SME) division for iStore South Africa, says, "We are a proud partner of the Loeries; the partnership with iStore Business and Loeries will harness the magic of Apple."

The Loeries and iStore Business have also reached out to the entire industry for design submissions for the Loeries official tote bag. Key registered guests will receive the 2022 tote bag.

The winners are a combined effort from FCB CREAD Mauritius where the entire agency worked on the design.

The strategy of FCD CREAD Mauritius was to build on the Loeries theme of 'Create Magic' in a way that linked the theme to iStore Business through the use of shared iconography.

The following iStore Business masterclasses will be held during the Loeries Creative Week:
  • 'For Meta or for Worse?' — Tuesday, 4 October 11:00 at the iStore Queens store V&A Waterfront
  • 'Interactive Discussion — Making technology work for you' — Thursday, 6 October 14:00 at the iStore Queens store V&A Waterfront
  • 'South Africa’s Promise — our industry's role and potential' — Friday, 7 October 10:00 at the iStore Queens store V&A Waterfront, and
  • 'How to Lead in a post-pandemic world' — Friday, 7 October 13:00 at the iStore Queens store V&A Waterfront.
All Masterclasses can be booked on the Loeries website. Individuals can win an iPhone 14 Pro or AirPod Pros by clicking here. 

For more information, visit www.loeries.com. You can also follow the Loeries Awards on Facebook, Twitter or on Instagram.