Red & Yellow says that it is committed to nurturing South African creative business talent and this partnership — with one of the world's most renowned brand communication and marketing awards organisations — recognises how the school continues to prepare the next generation of imaginative leaders.

"We are proud of this association and our shared commitment with the Loeries to encourage more youth to be exposed to the exciting opportunities the creative industry offers," says Elizabeth Lee Ming, head of marketing at the Red & Yellow Creative School of Business.

"In addition to our masterclasses 'Student showcase and featuring guest lecturers who head up this industry, we continue to provide access to our students and inspire young creatives. This partnership is perfectly aligned to providing our students with ways to immerse themselves in this world-class event," adds Ming.

Throughout Loeries Creative Week, individuals can look forward to a number of events hosted by Red & Yellow in partnership with the Loeries that are aimed at instilling tomorrow's lessons today and preparing people for the future of work.

In 2022, 12 Red & Yellow students have been selected as finalists in the Student Loeries Awards. According to the school, this is a testament to the high standards of creative excellence the school lives by.

Some of the Red & Yellow events that will be taking place during Loeries Creative Week, and how individuals can get involved, are as follows:

Red and Yellow Masterclasses: Wednesday, 5 October 

Verusha Maharaj, managing director, and Carmen Schaefer, head of academics at the Red and Yellow Creative School of Business, will be hosting a Loeries masterclass. They will be sharing:
  • their insights on the future of marketing
  • the trends and topics that will shape the way we think, and
  • action marketing in the next frontier of the Metaverse and what this will mean for the creative industry.

A student edition masterclass will also be hosted on campus, followed by sundowners on the iconic Red & Yellow rooftop. Individuals are encouraged to get their tickets for the Student Edition.

The Masterclass will start at 16:00 and will be followed by tunes and sundowners with DJ Neo and refreshments, courtesy of Hendrick's Gin and Goodleaf.

Red & Yellow's industry-defining e-marketing textbook has been downloaded over one million times and individuals can find it in the hands of Loerie Award winners the world over.

As part of its initiative to continue equipping leaders with the skills they need to thrive in a digital future, Red & Yellow says that it is proud to announce the launch of the seventh edition e-marketing textbook during both masterclasses.

This latest version features a dedicated chapter on the Metaverse, demonstrating the commitment by Red and Yellow to remain current and relevant by providing information that will impact marketing in a digital world. Loeries delegates will also be able to purchase a copy of the textbook.

For more information, visit www.redandyellow.co.za. You can also follow Red & Yellow on Facebook, Twitter or on Instagram.