The offering will be done via private marketplace (PMP) deals, available through the Clear Channel LaunchPAD platform.

According to the duo, with immediate effect marketers from around the world will be able to leverage the power of programmatic to plan, activate and measure highly targeted and contextually relevant campaigns on Clear Channel's premium inventory.

This will be done across urban panels in the country's biggest cities, namely:
  • Madrid
  • Barcelona
  • Seville
  • Valencia, as well as
  • screens in hhopping malls nationally.

This partnership aims to further expand Clear Channel's programmatic offering as part of Clear Channel LaunchPAD, a pan-European advertising platform offering programmatic, automated and direct buying channels.

Inés Armendáriz, VP of demand Spain and Portugal at Hivestack, says, "We are very excited to announce our partnership with Clear Channel adding significant coverage to our supply in Spain. This partnership opens a new era full of opportunities in the Spanish DOOH industry."

Armendáriz adds, "Brands and advertisers will be able to activate their programmatic DOOH campaigns offering strong national coverage and on premium formats such as street furniture in key cities and malls."

"Clear Channel inventory will be available not only for local buyers in Spain but also for international buyers using the Hivestack DSP, having direct access to their inventory. We have already activated an international campaign and there are many more to come," says Armendáriz.

Pedro Fernánde Sanz, marketing and product director at Clear Channel Spain, adds, "As part of our strategic view to boosting programmatic DOOH adoption and development, we're thrilled to announce the partnering and integration of Hivestack SSP in Clear Channel LaunchPAD."

"Hivestack has an exciting vision for programmatic DOOH and we are excited to be embarking on this journey with them and it has been already done in other Clear Channel European markets," says Sanz.

The widespread growth of the DOOH advertising channel has led to a noticeable adoption of the medium from both well-established and accelerating markets.

According to the duo, as the industry progresses towards more precise, sustainable and measurable means of connecting with audiences, programmatic DOOH continues to lead the path with advanced automated solutions that extend the desired scale of control and visibility to advertisers.

Hivestack is partnered with Clear Channel in multiple markets around the world, and together they aim to continue providing programmatic DOOH solutions to advertisers in leading OOH markets such as:
  • the United States
  • Great Britain
  • France
  • Mexico
  • Singapore, and
  • Spain.

For more information, visit www.hivestack.com. You can also follow Hivestack on Facebook, Twitter or on Instagram.