The new campaign asks consumers to guess the flavour of Fanta's fruity new innovation.
Fanta
TM is encouraging fans to join the conversation and guess the flavour on Fanta's digital and social platforms. The brand will release clues in fun and innovative ways and the answer will be revealed on Tuesday, 1 November.
To participate in this guessing mission, consumers must purchase the new '#WhatTheFanta' pack and taste the flavour. To submit guesses, they can scan the on-pack QR code to visit the Fanta
TM hub, which is a dedicated website for this campaign.
If participants' tastebuds still need more clues, they visit Instagram, Facebook or the Fanta
TM hub for weekly clues. If their guesses are right, they stand the chance to win prizes. On Tuesday, 1 November winners will be notified.
Fanta
TM has also unveiled a new '#WhatTheFanta'-themed exhibition booth for consumers to interact with. Popular teen figures — including content creators Khanyisa, Moghelingz and Alphi Sipho — attended the event.
"Fanta
TM infuses an overly serious world with the power of diverse playfulness. The '#WhatTheFanta' flavour is the one product in our portfolio that is literally the living embodiment of play," says Kwanda Dlamini, South Africa Frontline's marketing manager of flavours.
"It is a flavour guessing game in a bottle. We were inspired by our teen consumers, who live in full colour and are open to a world of discovery and intriguing flavour experiences," concludes Dlamini.
For more information, visit
www.fanta.com. You can also follow Fanta on
Facebook,
Twitter or on
Instagram.