"In true Fanta®
style, the brand has kept its fun reputation going, infusing an overly serious world with the power of diverse playfulness," says Kwanda Dlamini, South Africa frontline marketing manager of flavours at Fanta®
"The '#WhatTheFanta' flavour is the one product in our portfolio that is literally the living embodiment of play. We had an overwhelming response to our new innovation and are thrilled to finally let the cat out of the bag," concludes Dlamini.
Following the competition to guess the flavour correctly, the winners who correctly identified the fruity blue bottle as Raspberry and Litchi won:
- Nintendo Limited Edition Switch consoles
- Instax packs comprising one mini 11 camera, one mini 11 camera case, one camera strap, one Instax mini film, two AA batteries, one jewel shutter button accessory, one glow shutter button accessory, 1one Instruction manual and a snack pack, and
- Pictionary Air games with a snack pack.
The flavour was announced on the Fanta®
South Africa social media platforms with the help of the brand squad, made up of social media content creators including:
- @Mooya.Musunga, and
For more information, visit www.fanta.com
. You can also follow Fanta®
or on Instagram