Sitshwele will lead her team, intending to produce and manage high-quality social media content for clients.

According to the agency, Sitshwele is no stranger to Flow. She worked for the agency between 2008 and 2011 as a writer and researcher in her first job. This followed the completion of her national diploma in journalism at the Durban University of Technology.

"Sitshwele is perfect for this role. She has more than 15 years of experience in the field and is savvy and vivacious, so we're thrilled to have her back with us," says Flow's CEO Tara Turkington.

Sitshwele will be working closely with Flow's other teams, including:
  • public relations
  • content
  • design
  • development, and
  • project management.

Sitshwele has gained solid social media experience in roles at:
  • Native VML
  • Liquid Thought
  • Woman & Home magazine
  • Awethu Project, and
  • Momentum.

During her career, she has worked with many of South Africa's biggest brands and organisations, including:
  • the Nelson Mandela Foundation
  • The City of Cape Town
  • Gauteng Tourism
  • Maropeng
  • Awethu Project
  • Table Mountain Aerial Cableway
  • Kiehs
  • L’Oreal
  • Nestle
  • Isuzu
  • DripDrop
  • Standard Bank
  • Maybelline, and
  • Dark and Lovely.

The agency says that along with her outstanding social media skills, Sitshwele also brings excellent management abilities to the table; this was seen during her time at Momentum, where she was responsible for developing in-house marketing campaigns and managing the company's social media pages. She worked with copywriters, graphic designers and SEO specialists and has plenty of client-service experience.

Sitshwele adds, "I'm excited about joining Flow as the head of social media. My career began at Flow, so this is a full-circle moment. Over the years, Flow has grown from a company that started in a small spare bedroom to an award-winning agency, and I'm so excited to be part of a team delivering the best service to its clients."

"I'm looking forward to being part of a team that's creating brave work and innovating in the social media space. I'm looking forward to bringing some of the knowledge I've gained over the years into this new role," concludes Sitshwele. 

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