The Golden Drum is returning to its roots for 2023

The festival will be held with the opportunity to connect with the roots, which the organisation was planted years ago that helped them grow creatively, it is only fair to return the festival to its hometown, a place where it all began — Portoroz.

Mojca Brišcik, president of the Golden Drum festival, says, "Golden Drum is known as the friendliest festival, but also a down-to-earth one. Organised by the Slovenian Advertising Chamber, a non-profit organisation, the festival focuses on creativity, collaboration, and incredible respect for each individual or company in this industry and beyond.

Brišcik adds, "And since the desire of the Drummers community to return the festival to Bernardin was so strong, we made it happen. On the 9th of October, we will meet again in the lovely Adriatic coastal town of Portorož to celebrate the best in the region.

We look forward to amplifying the region's talent and creativity and to together creating globally relevant ideas that will transform our perspective and clients' business for the better," says Brišcik.

The story behind the new visual identity

The festival says that visual image uses the natural elements that surround us: the sea, the sun and the Adriatic flower, and challenges us to immerse ourselves in them.

Brišcik adds, "These simple but important micro-elements are key to finding a balance between the past and the present, creating a unique glimpse into the future."

The official typography focuses on two primary colours that remind individuals of summer; yellow symbolically represents the sun and fresh creativity, while blue symbolically connects the festival with the sea and the coastal city.

"The multi-layered designs are created to explore the depths of the three-dimensional in a two-dimensional space. These transformative visuals are based on clear and minimalistic photography and typography with little to no graphic elements that could distract from the core message of our festival — the importance of creativity and the role it plays in shaping our world," concludes Marko Klemen, art director at DROM agency.

Klemen is co-creating the festival's image for the fourth year in a row.

For more information, visit www.goldendrum.com. You can also follow the Golden Drum on Facebook, Twitter or on Instagram.