The new, high-definition, rotating digital site measures 3m x 6m and is strategically located on OR Tambo Drive, one of Witbank's busiest arterial routes, reaching local audiences on their daily commute travelling north towards the Mandela Street intersection.

The site offers access to audiences in the city's hub of economic activity, making the location highly attractive to both multinational brands and local businesses.

This digital billboard marks the second rotator that Outdoor Network has installed in the Mpumalanga province, further reinforcing the company's dominance in key locations and delivering audience scale nationally, according to the group.

"Because we already have a great site in the main hub (Mbombela) in Mpumalanga, eMalahleni was always the next strategic area in the region. We are replicating this in other provinces to provide our clients with effective solutions for each region," says Thulani Dumakude, general manager at Outdoor Network.

The city of eMalahleni is an expansive area in the Mpumalanga region and has multiplied thanks to the heavy industry, including mining located in the area and tourism. The recently built billboard in the site delivers an upscale audience, providing brands with the benefit of extending their audience reach to a broader South African audience. critical

According to Outdoor Network's head of sales, Warren Dugmore, this new development strengthens the company's national foothold while reaching an increasingly diversified population. 

"One of the main factors we accounted for in this development was to be able to reach a broader SEM in the country, ensuring that we can offer brands the opportunity to reach their respective target markets," adds Dugmore.   

With this launch, Outdoor Network provides brand exposure on 17 digital rotator billboards across key metros and significant urban areas. 

Outdoor Network adds that its rotating billboards are unique because they are built with technology that enables them to rotate twice a day to achieve optimal reach during peak morning and afternoon traffic. This unique feature allows advertisers to gain double the exposure and deliver the best possible brand impressions,

Outdoor Network, a division of Provantage, concludes that it remains committed to providing advertisers with high-quality DOOH solutions nationally.  

For more information, visit www.outdoornetwork.co.za. You can also follow Outdoor Network on Facebook or on Twitter.