media update's Lara Smit takes a quick dive into marketing personas and how to create them here:Ardath Albee defines a marketing persona as "a composite sketch of a key segment of your audience".
Essentially, what this means is that a marketer develops a type of character sketch that portrays
key attributes of a
valuable portion of their target audience.
Creating these personas helps a business to
understand its target audiences better and
informs its marketing decisions to ensure that it creates the
right messaging that
resonates with this audience and their
needs.
So how do you create this character sketch? By
doing your research, of course. This all starts with asking and
answering questions like:
- Which demographic profile does this audience belong to?
- What do they do for a living?
- How do they discover and consume your content?
- What are the obstacles that these individuals face?
- What do they do on a day-to-day basis?
- What do they want from their shopping experience?
- Where do they find information?
- What is important to them?
Answering these questions not only shows you how you
should market to potential customers but also how they
want to be marketed to.
What other questions should marketers be asking when creating a marketing persona? Let us know in the comments section below.
*Image courtesy of Canva