According to the group, businesses have been hit hard by the rolling power cuts and the digital marketing sector, in particular, has been impacted by the disruptions.

The OOH landscape is losing audiences during peak time travel, affecting advertisers who are re-looking at their ad spend during the electricity crisis. So it's a challenging landscape.

Always switched on with Outdoor Network

Outdoor Network is tapping into an alternative power source to ensure that its digital billboards give advertisers the best deal and a return on investment even during load-shedding. The company is trying to have all rotator digital billboards across South Africa switched on even during rolling power cuts.

Director at Provantage Shamy Naidu says that the full-scale rollout plan is in motion and is expected to be completed before June.

"Locations have been selected across South Africa's major economic hubs and will be operational during peak hours to give advertisers the promised engagement," adds Naidu.

Compliance is key 

All selected digital billboard sites are compliant with municipal by-laws. This highlights how Outdoor Network innovates to deliver to advertisers while always following the rule book.

Naidu says while agencies are strained under the pressure of persistent load-shedding, Outdoor Network is committed to ensuring that the digital billboards are always on. He adds that advertisers are guaranteed key metrics like campaign performance and engagements as the full-scale alternative power programme for digital is in full swing.

Good news for advertisers

Outdoor Network says it is dedicated to finding solutions to ensure its business is as usual during the rolling outages. Naidu adds that this is the perfect time for advertisers to see the company's full capabilities.

"While other digital billboards could be off during load-shedding, our digital billboards will be prominent and operational, making us accessible and able to deliver on engagements and impacts," concludes Naidu.

For more information, visit www.outdoornetwork.co.za. You can also follow Outdoor Network on Facebook or on Twitter.