WOO chief operating officer Mark Flys says, "With a total current membership of over 180 across the world, WOO is providing an increasing number of benefits to all sectors of the OOH industry."
"We are now helping companies and organisations deal with the rapid and intense changes that are bringing both challenges and opportunities to the medium," concludes Flys.
The seven new members are:
- London Lites, national media owner, United Kingdom
- Streetwise, national media agency, Brazil
- GDS Lighting, OOH service provider / supplier, Italy
- Elevision, national media owner, United Arab Emirates
- BBOA (Black Billboard Owners Alliance), national association, South Africa
- Intelligent Track Systems, national media owner, Denmark, and
- Viola Communications, national media owner, United Arab Emirates.
The organisation works to promote and improve the OOH industry on behalf of its members.
Board members include:
- JCDecaux
- Clear Channel
- Ströer
- Global Outdoor
- blowUP media
- OUTFRONT Media
- Lamar
- Selvel One from India
- Primedia from South Africa
- OOH associations
- the OAAA in the United States
- Alooh from Latin America, and
- the OMA in Australia.
Membership is open to all companies who operate in the OOH sector and, as non-profit organisations, funds are reinvested in industry issues such as research and the annual international congress.
For more information, visit
www.worldooh.org. You can also follow the World Out of Home Organization on
Twitter.