Khoury says that he will be operating out of TBWA\Neboko in Amsterdam from the end of April. The move comes after eight years as a chief creative officer in South Africa.

According to Khoury, his departure from South African shores does not mean he is lost to the collective in South Africa.

Khoury will continue to act in a consulting capacity on the agency's lead accounts in South Africa with the collective remaining focused on the future and committed to delivering world-class:
  • creativity
  • innovation, and
  • business intelligence for clients.

"This is an exciting time for TBWA\Hunt Lascaris and our collective across Africa. We already consider ourselves the most connected global collective and with Khoury in his new role, will only open doors for our teams to work on iconic global brands. We are confident that Khoury will continue to lead with the same level of passion and excellence as he has always done, and that his impact will continue to be felt as he works to connect Africa to the world," says Denalane.

"Khoury has played a vital role in TBWA\Hunt Lascaris' growth and creative success, guiding the agency to the position of best individual agency in South Africa in 2015, 2018, 2019, 2020 and 2021. While we will miss Khoury around the place, this change is a testament to the power of the TBWA network to enable global opportunities and access for our people," adds Denalane.

Khoury says, "It has always been very fulfilling for me to grow, teach and nurture talent throughout my career. Sharing my knowledge and filtering global trends through the lens of African realities has always created compelling, distinctive work for our clients."

"The time for Africa is now as the continent pulses with [an] energy that the rest of the world is still working towards. I'm excited about the opportunities that lie ahead for TBWA\Hunt Lascaris and the TBWA Collective as a whole," adds Khoury.

In my evolved position, I will continue to spearhead mutually beneficial opportunities for South Africa and the local TBWA Collective through my global lens to ensure that clients continue receiving the best possible service and solutions," says Khoury.

"We will be replacing Khoury with one of South Africa's most talented and respected creative leaders and this appointment will be announced in the next few days. We wish Khoury all the best in his new role and are excited to see the impact he will have on the global stage," concludes Denalane.

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