dentsu has announced that it has launched OOH Marketplace. This signalled a transformation commitment by dentsu to push 30% of all its overall Out-of-Home spend through the platform, specifically to uplift and empower small black-owned media businesses.
According to dentsu, key questions that are being asked by the new initiative include topics such as strategic approaches by platform developer Lukhanyo Dyosopu, founder of Light-tech Media Solutions.
Others include what key industry challenges he identified and how the system was built and operates.
Individuals are encouraged to click here for further details.
For more information, visit www.dentsu.com. You can also follow dentsu SA on Facebook, Twitter or on Instagram.