CEO of nlightencx Nathalie Schooling says, "Not only is it an honour to be recognised on the global stage, but to represent South Africa as leaders in the CX space. Very often South Africa service gets a bad rap, but local companies have a lot to offer when it comes to good CX, and it's a privilege to be at the forefront of helping these companies to reach their full CX potential."
The leading customer experience agency was also shortlisted for the
CX Solution of the Year Award, as well as the
Customer Insight & Feedback (VOC) Award. To win in the
Agency of the Year category, nlightencx had to demonstrate how they develop and implement superior CX methodologies and tools to increase customer satisfaction for their clients.
"Great CX is about truly understanding what people want and need. Relying purely on collecting customer feedback and data and not knowing what to do next has been a major problem for South African businesses, and this is the gap we've worked hard to successfully fill," adds Schooling.
Getting companies to take customer experience seriously isn't always easy, according to Schooling, especially when South Africa is still considered to lag behind their global counterparts in CX. But in working with some of South Africa's most renowned and established brands, the company has seen first-hand how customer experience can make or break a business.
"If I can leave South African companies with one message, it's don't get complacent. We are living in tough times with businesses coming up against challenges like load shedding and rising living costs. In keeping your eye on the CX ball, you have a better chance of retaining your client base and can even enjoy growth in an unfavourable business climate," concludes Schooling.
For more information, visit
www.nlightencx.com. You can also follow nlightencx on
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