"In recent months, we have enhanced our United Kingdom business centre to strengthen our position, which will allow us to lead the region — working in conjunction with our offices in Spain and Germany," says Fernando Vizcaíno, general manager of Worldcom OOH.

"A significant aspect of this enhancement is the incorporation of Samantha Lambe to lead the commercial team with her extraordinary experience, extensive industry and market knowledge, and excellent client portfolio. We trust that she will efficiently achieve our expansion goals," adds Vizcaíno.

Vizcaíno expresses his confidence in Lambe's ability to efficiently achieve the expansion goals.

The expansion and appointing are with the aim of further expanding its portfolio of important clients such as:
  • Mastercard
  • Coca Cola
  • Puig
  • McDonald's
  • Hugo Boss
  • Iberostar
  • Santander
  • Swatch
  • Turismo Colombia
  • WOW
  • Playstation, and
  • other major companies, as well as opening business centres in Italy and France.

Vizcaíno adds, "London puts us in the premier league, with an absolute focus on Europe from the market that concentrates the largest number of potential clients and global decision-makers in European geography. As we progress towards leadership in the European markets, we couldn't help but have London as a major business centre in our organisation."

Vizcaíno says, "Likewise, the United Kingdom serves as a natural bridge to Asia, and it is from there that we will manage our business in Asia and the Middle East in the initial phase."

Lambe concludes, "I am joining Worldcom at an exciting time of their growth journey. Our aim will be to continue growing and leading in the European market. With an unwavering commitment to innovation, technology, and data-driven strategies, we are perfectly positioned to be a key part of the future of advertising in Europe."

Lambe is a highly experienced professional with over 20 years of experience in the media industry, and joined the European team as responsible for commercial development, consolidation and leadership of the business plans throughout the European region.

Lambe served during the last eight years in Clear Channel UK as regional group director, overseeing the development of markets in:
  • China
  • Singapore
  • Europe, and
  • Latin America.

Throughout her career, she has successfully worked at:
  • British Airways
  • Q Hotels
  • American Express — where she served as global client director 
  • Exterion Media (now Global), and
  • CBS Outdoor.

For more information, visit www.worldcomooh.com. You can also follow Worldcom OOH on Facebook, Twitter or on Instagram.