The two companies, which already shared multiple stakeholders and clients, have worked to ensure that Motify™ will be a people-driven auto-tech business that provides customers with a single point of reference for all their digital needs.
"At a time when all business sectors are undergoing radical digital transformation, the automotive sector cannot afford to be left behind," says Motify™'s managing director Julie Caldicott.
"Motify™ will help dealerships and service centres accelerate their digital transformation efforts by making their digital offerings easier to use, more integrated and more customer-centric. Ultimately, that will mean increased satisfaction for customers, further building their trust and loyalty for all their vehicle needs," adds Caldicott.
Pinewood SA services more than 30 manufacturers with its dealership operating systems, focusing on:
- vehicle sales
- parts
- the workshop and accounts, and
- integrating these different divisions for the effective running of a dealership.
Ampersand is known for its value-add services to automotive dealerships across South Africa with a focus on customer satisfaction and retention, marketing and brand strategy development.
Motify™ says that in addition to the Pinewood Dealer Management System, it aims to offer customers access to a broad set of value-added services, including:
- processing consultancy
- proactive workshop bookings
- after-sales marketing campaigns
- business intelligence (BI), and
- API-integrated website development.
"We believe that Motify™ has the potential to fundamentally transform the way auto dealerships operate in South Africa and to put people at the heart of the industry," Caldicott concludes. "We can't wait to see how big a positive impact it has on both existing and new customers."
For more information, visit
www.motify.co.za. You can also follow Motify™ on
Facebook or on
Instagram.