Marketing and branding are two concepts that are often used interchangeably, but the truth is that they are two distinct disciplines with their own unique purpose and focus. While each plays an important role in the success of a company, it is important to understand the distinction between the two.

Scroll on as media update's Saads Abrahams takes us through the differences between marketing and branding.

What are your thoughts on branding and marketing? Let us know in the comments section below.

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Now that you know the difference between marketing and branding, take a look a PR versus advertising — the key differences.
*Image courtesy of Canva