Around the world, the Shop! OSMA Awards have become the industry's major annual awards that recognise and reward best practices, innovation and excellence in shopper marketing.

The panel comprises:
  • Carl Willoughby, the chief creative officer at TBWA Hunt Lascaris
  • Eugene Lenford, a veteran of the FMCG and alcohol sectors
  • Carla Gontier, the strategy director at Point Group
  • John Clark, MD for Haleon in sub-Saharan Africa
  • Andy Sutcliffe, CEO and founder of Fractional CEO
  • Craig Lodge, CEO of Incredible Connection, HifiCorp & Everyshop, and
  • Phil Day is MD at POPAI in the United Kingdom and Ireland. 

"We're absolutely thrilled to have attracted a judging panel of this calibre for our first Shop! OSMA Awards," says Shop! SA mangering director Di Wilson. "Their presence as judges gives us a massive credibility boost as we set out to put shopper marketing on the map. The awards celebrate creativity, innovation and excellence in-store, online and throughout the shopper path to purchase."

Shop! says that it has already launched a call for entries in five categories and six markets. The categories are:
  • Shopper Marketing Campaign of the Year
  • Integrated Marketing Campaign
  • Experiential Activation
  • Digital & Mobile, and
  • Cause Related.

The market categories are:
  • FMCG – Formal Grocery
  • FMCG – Health and Beauty
  • FMCG – Informal
  • FMCG - Wholesale / Cash & Carry
  • Telco – Electronics, and
  • Liquor.

Shop's global membership includes:
  • major retailers
  • agencies with shopper and digital offerings
  • production houses
  • POS manufacturers, and
  • brands.

Entries for the Shop! OSMA Awards are open until Monday, 31 July.

For more information, visit www.shop-sa.co.za. You can also follow Shop! South Africa on Facebook.