Irvine Partners says that the appointment of the agency as a dedicated PR agency further signals its commitment to expansion and growth across the region.
"As a business with a strong foothold across sub-Saharan Africa and an acute understanding of its audiences, we're well positioned to tell the Airbus story. We will focus on tangible impact, specifically around socio-economic development on the continent, responsible growth and sustainability, and innovation within the aerospace industry," says Irvine Partners CEO Rachel Irvine.
According to the agency, Airbus is a major player on the continent and offers a wide portfolio of aerospace solutions, including:
- commercial airlines,
- helicopters,
- military aircraft and
- satellites.
Irvine Partners has six offices across Africa and the United Kingdom, and is staffed by on-the-ground communications professionals — each attuned to the nuances of their markets.
The agency adds that it is an ideal partner to elevate Airbus's standing as a significant player on the continent.
"We were impressed by Irvine Partners' approach, their reach, understanding and strategic insights into our communications approach across Africa. Irvine Partners has six offices across the continent, so it's important for us to collaborate with partners who possess a comprehensive understanding of market nuances and dynamics. Together, we'll tell stories that matter within the continent," concludes Samsana Ismail, head of communications for Airbus Africa Middle East.
Airbus is the latest global brand to join Irvine Partners's roster of clients, which also includes:
- Spotify
- Google
- Salesforce
- Airbnb, and
- Huawei.
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