Final call given to register for episode 43 of IAB SA Burst: Insight Series

IAB.com predicts a 14.4% increase in CTV ad spend for 2023, as viewership patterns shift due to post-Covid consumer evolution. 

Additionally, other studies suggest that the OTT market will double over the next five years, generating more than USD$94-billion in revenue.

As we look ahead, it's essential to consider the most effective marketing strategies for visual-oriented audiences and how the industry can provide optimal addressable audience solutions for advertisers across platforms and devices, says IAB.com.

Episode 43 of Insights looks at the importance of OTT, CTV and video in media and marketing and takes place on Thursday, 24 August at 11:00.

Additionally, the episode will explore upcoming trends and how industry leaders can stay ahead of the curve with Lorraine Landon, head of advertising products and solutions at Google sSA and Aleksandra Surogina, creative producer at Special Effects Media South Africa, concludes IAB.com.

Individuals can register for the IAB SA Insights Series here. 

For more information, visit www.iab.com. You can also follow IAB.com on Facebook, X or on Instagram.