The annual Footprint Marketing Awards aim to recognise outstanding performance in shopping centre marketing, innovation and creativity, as well as financial success within the commercial South African property industry.

The awards ceremony — attended by industry players, stakeholders and media members — took place on Friday, 8 September and recognised initiatives implemented between Saturday, 1 January 2022 and Tuesday, 28 February 2023.

The shopping centres within L2D's portfolio include:
  • Eastgate Shopping Centre
  • Liberty Midlands Mall
  • Liberty Promenade
  • Nelson Mandela Square, and
  • Sandton City.

The portfolio clinched a grand total of nine Gold, 16 Silver and 10 Bronze Footprint Marketing Awards, spanning an array of categories. The additional Spectrum Award that was shared by Sandton City was in recognition of its 'City of Icons' initiative, a brand campaign that provided shoppers with new, exciting ways to enjoy leading brands in its halls every week. 

L2D says that it has carved out a distinguished reputation for its operational finesse and its trailblazing approach to innovation, consistently:
  • paving the way for industry trends
  • accommodating discerning consumers, and
  • empowering its portfolio's malls to assert their dominance in their respective locations.

Once more, L2D has showcased its unparalleled ingenuity, execution prowess and remarkable acumen in the realm of retail marketing, the malls add.

Amelia Beattie, chief executive of L2D, says, "I often say that Sandton is for the people of Johannesburg, and this applies to all our malls in other regions and their respective shoppers. As a business, our purpose is to continue to create experiential spaces to benefit generations."

"This means that our efforts are intentionally purposed to drive innovation, sustainability and an unparalleled customer and tenant experience that establishes new benchmarks within our industry. As a result, our properties consistently draw the attention of the world's most esteemed and unique tenants and ultimately attract shoppers in their numbers," adds Beattie.

"Winning these awards brings us immense joy, as they affirm our company's exceptional thought leadership and acknowledge the remarkable efforts of the talented individuals within our dedicated teams who consistently deliver outstanding work year-round," Beattie says.

Heloise Mgcina, marketing executive at L2D, says, "As we look to continuously push boundaries in the creation of experiential environments, we are delighted to witness the remarkable recognition garnered by numerous campaigns and projects executed throughout the L2D portfolio, in collaboration with our marketing partner, Excellerate Brand Management."

"This serves as a splendid validation of the significant influence our properties are exerting within their communities, and it underscores the exemplary retail marketing proficiency that resonates across our entire group," concludes Mgcina.

For more information, visit www.liberty2degrees.co.za. You can also follow L2D on Facebook, X or on Instagram.