"When legends come together, magic happens." This message is conveyed on screen, which alludes to the melting pot that is South African sport, says the duo.
"As the official vehicle partner of the Springboks, as well as being one of South Africa's most loved car brands, we wanted to celebrate the diversity and camaraderie that stems from rugby," says Leon Theron, senior vice president of sales and marketing at Toyota SA.
"When the Springboks take to the field, donning green and gold, they become greater than the sum of their parts, and the same can be said of fans uniting in support of the Bokke — it's always magical," adds Theron.
The creative team from Studio One, Toyota SA's partner agency, took to the streets at the recent South Africa versus Argentina match held at Ellis Park to capture fan cheers ahead of the match.
The soundtrack
What He Means, performed by Just Jinger frontman Ard Matthews, accompanies this uplifting video. As a renowned local song, the lyrics aim to tug on fans' heartstrings and emphasise how meaningful it can be when we all come together, says Studio One.
"This campaign was created to cheer for the people who cheer for the Springboks. We support the Springboks but also support the people who support the Springboks, and this video demonstrates our unity in cheering on the Bokke as they head to France to defend their world title," says Matthew Shafto, creative group head of Studio One.
Let's go Bokke and let's go Bok supporters. We're in this together, concludes the duo.
You can watch the advert here:
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