According to Converge Africa, from the vibrant markets of Africa to its soaring urban skyscrapers, businesses are reimagining interactions, transactions and evolution in this new digital age.

With these advances come both challenges and opportunities.

Challenges ahead

The African e-commerce market, having witnessed impressive growth to reach USD$ 241.6-billion in 2022, is projected to soar to USD$ 567.6-billion by 2028.

Converge Africa says this swift rise introduces distinct challenges:
  • Retail and e-commerce: Addressing the heightened expectations of users who desire tailor-made online shopping experiences.
  • Fintech and payments: Overcoming the complexities of regulations and safeguarding against cyber threats in a domain that deals with vital financial information.
  • Logistics and fulfilment: Amid increasing demands for sustainable solutions, businesses face the daunting task of devising innovative and streamlined ways to satisfy consumers.
  • Digital security: The migration to cloud and digital payments means the safety of critical data is paramount.


Converge Africa 2024: Charting the path forward

Pioneers and visionary leaders at the vanguard of the digital shift are essential to steer through this complex terrain, according to Converge Africa 2024 — previously recognised as ECOM Africa.

Highlighted speakers at the summit include:
  • Sizwe Ndlovu, CEO, Pineapple, Insurtech
  • Deven Moodley, executive head: financial services | value added services | mobile, Pick n Pay, South Africa
  • Kgositsile Poonyane, group head: gaming and marketing, MTN, South Africa
  • Tatiana Ndlovu, group head e-commerce and digital marketing, Old Mutual South Africa
  • Suren Naidoo, group chief information security officer, The Foschini Group, TFG, South Africa
  • Ashley Singh, CIO, Sanlam
  • Paul Brown, managing director, Hirschs
  • Richard Eberlein, head of marketing, Homechoice, South Africa, and 
  • Bunmi Cynthia Adeleye, chief strategy officer, The Shoprite Group of Companies. 

Terry Southam, group director of retail, says, "Our expert speakers represent a vast range of industry brilliance. They intend to spark innovative thoughts, stimulate innovation and fuel the growth of the digital commerce ecosystem in Africa. With their vast expertise across the five conference tracks, Converge Africa aims to fast-track digital commerce growth, enabling online businesses in Africa to flourish. Attendees will leave with unmatched insights and actionable strategies."

Converge Africa 2024 says that attendees can anticipate a summit teeming with invaluable insights as industry stalwarts and innovative startups come together.

Converge Africa 2024 event details:

Dates: Tuesday, 23 April and Wednesday, 24 April 2024
Venue: Cape Town International Convention Centre, South Africa
Registration: Converge Africa

For more information, visit www.wearevuka.com. You can also follow Converge Africa on Facebook.